June 28 On June, Huqiang Security Network and Huqiang Smart Home International Trading Center jointly hosted a salon in Shenzhen titled "What kind of 'fire' is still missing in smart homes?" The salon invited Zheng Junliang, General Manager of Huqiang Security; Chen Shi, Deputy General Manager of Shenzhen Welbell Intelligent Technology Co., Ltd.; Chen Qunsheng, Deputy Director of the Smart Interconnection Department of Huirui Smart Technology Co., Ltd.; Ren Fan, Deputy Sales Director of Shenzhen Panhai Sanjiang Technology Development Co., Ltd.; Wang Qiang, Sales Director of Zhong'an Xiao Wulian Sensing Co., Ltd.; Ma Ji, Director of the Channel Department of Shenzhen Xinhechuang Intelligent Technology Co., Ltd.; Peng Shoukun, Assistant to the Chairman of Shenzhen Haiman Technology Co., Ltd.; and Chen Xiaodong, CEO of Shenzhen Zhijiajia Electronic Technology Co., Ltd.; Li Nan, Marketing Director of Shenzhen Ku Zhai Technology Co., Ltd., and other industry leaders in smart home to discuss the development of smart homes. ( Shenzhen )有限公司销售总监王强、深圳市新和创智能科技有限公司渠道部总监马骥、深圳市海曼科技有限公司董事长助理彭守昆、深圳市智佳家电子科技有限公司 CEO to jointly explore the development of smart homes.

Group photo of guests

The cake is not small, it's not easy to eat well

According to a recent report released by market research and consulting firm Markets and Markets, the global smart home market will reach 2022年达到1220 US dollars in 2016—2022 The year-on-year growth rate is predicted to be 14%。这意味着智能家居是一块大蛋糕，楼宇对讲企业、互联网企业、手机企业以及视频监控企业都在觊觎着智能家居这块大蛋糕。

This means that smart homes are a big cake, and building intercom companies, Internet companies, mobile phone companies, and video surveillance companies are all eyeing this big cake.

　　So what is a smart home, and how big is our market? 24 Chen Qunsheng, director of Huirui's smart home business unit, frankly stated his views on the size of the smart home market. "Everyone has a general idea of how big the market is. I'm not afraid to mention some realistic figures here. Huirui has been in business for 3 years, and has only achieved an output value of

hundred million yuan. This three hundred million yuan output value accounts for less than one-tenth of the entire Chinese real estate market and the visual intercom field. But why do we want to do smart homes? It's simple. Because visual intercoms are also considered a declining industry. This isn't entirely true, but it's undeniable that the current output value is indeed relatively low. Huirui's next effort will focus on smart homes and smart communities. And we're not just building hardware, but also operations and platforms." ? Zhijiajia CEO Chen Xiaodong believes that smart homes are a big cake. Why should we do smart homes?

With the application of many current technologies and IoT technologies, including the development of IoT chips by international companies, the era of smart homes should be approaching.

Zhong'an Xiao Wulian Sales Director Wang Qiang frankly stated that Zhong'an Xiao started doing smart homes in 2016. After more than a year of contact and understanding, we found a problem: the smart home industry is still blindly pursuing high-end brands like it did more than ten years ago, with high profits, so we went for it. So far, after more than a year of hard work, our smart home sales have quadrupled compared to last year.

"Although the total output value hasn't increased much, the number of users is growing," Chen Qunsheng said.

Xinhechuang Channel Director Ma Ji said that currently, smart homes are mainly used in new buildings. It's relatively difficult to enter already renovated houses. So we thought of cooperating with broadcasting and television. We are trying to control some smart home scenarios through set-top boxes.

The guests all agreed that the smart home market is indeed huge, but the current situation is that the total output value of smart homes is low, only a small fraction. The good news is that the number of users is constantly increasing. The smart home industry is very complex. The main consumer group is the general public. If the general public can use it well and afford it, that's what smart homes are all about. However, at present, the general public is still in a state of understanding and observation of smart home products, and they don't have a consumption concept for a complete and expensive high-end smart home system. Therefore, the market demand for smart homes and the compromise between suppliers cannot be reconciled in a short period of time, and the future road for smart homes is still long.

C-end virtual fire is strong

Regarding the current cross-border covetousness of Internet companies and mobile phone companies, the guests present expressed their different views. 2C Ma Ji said that the company once adopted a model of cooperation with institutions to enter the C-end. Adding modules to set-top boxes can control smart home scenarios. Cooperation with broadcasting and television is 2C one way. Sales this year have increased slightly compared to last year, but profits are unsatisfactory. Now many

companies are integrating capital and investing money. The impact on the market cannot be ignored. Welbell's Deputy General Manager Chen Shi believes that 2C is just a very fragmented smart home, only sticking to simple things like turning on lights. In the domestic market, the foundation of smart homes is the building intercom system, and the framework of building intercoms is in the community. Embedding the functions of building intercoms into smart home functions is logically problematic. "The user architecture of your community and the architecture of smart homes are completely different. The home is centered on C Welbell's Deputy General Manager Chen Shi believes that 2C is just a very fragmented smart home, only sticking to simple things like turning on lights. In the domestic market, the foundation of smart homes is the building intercom system, and the framework of building intercoms is in the community. Embedding the functions of building intercoms into smart home functions is logically problematic. "The user architecture of your community and the architecture of smart homes are completely different. The home is centered on -end smart homes. You can't put an elephant in the refrigerator. How ? to resolve accounts on the Welbell's Deputy General Manager Chen Shi believes that 2C is just a very fragmented smart home, only sticking to simple things like turning on lights. In the domestic market, the foundation of smart homes is the building intercom system, and the framework of building intercoms is in the community. Embedding the functions of building intercoms into smart home functions is logically problematic. "The user architecture of your community and the architecture of smart homes are completely different. The home is centered on end? Welbell's Deputy General Manager Chen Shi believes that 2C is just a very fragmented smart home, only sticking to simple things like turning on lights. In the domestic market, the foundation of smart homes is the building intercom system, and the framework of building intercoms is in the community. Embedding the functions of building intercoms into smart home functions is logically problematic. "The user architecture of your community and the architecture of smart homes are completely different. The home is centered on Therefore, many companies that do end only simply solve local problems with products. The service system is also a problem. White goods can target end. An important issue is the availability of repair points within the living radius. Smart homes are not purely ? c -end things. Smart home manufacturers can't set up repair points within various living radii like white goods. Ultimately, we still need to start from the

B

end to meet the needs."

    Currently, in the smart home market, companies have adopted two strategies: one is to aggressively develop systems, and the other is to focus on breakthroughs in selling individual products. Which approach offers a greater advantage? ? Regarding this issue, industry leaders engaged in a heated debate.

Peng Shoukun, Assistant to the Chairman of Haiman, stated: Whether it's individual products or systems, the primary focus should be on addressing user pain points and improving user stickiness.

Ren Fan, Deputy General Manager of Marketing at Fanhai Sanjiang, expressed a similar viewpoint: Whether it's individual products or a system is not important; what matters is solving a specific problem for the customer. Fanhai Sanjiang benefits from the system approach. In the smart home field, we focus more on system integrators; we are beneficiaries of the ecosystem. 10 Entering this field, we initially followed international standards. Compatibility was a major initial concern. Furthermore, it's logically problematic for smart home companies to produce panels and other electrical appliances. Smart home companies entering the electrical field face significant challenges; it's like a completely different industry. Customers will ask, why should I use your switches when I can use those from Bull or Siemens? ? Later, we consistently pursued an integrated approach. In a project last year, our panels were from Schneider Electric; one panel integrated all home products, simplifying the process. Based on current usage, compatibility is excellent. We have consistently benefited from the ecosystem.

Li Nan, Market Director at Ku Zhai, believes: The decision to focus on individual products or systems is related to a company's inherent characteristics, background, and subsequent channel capabilities. There is no primary or secondary, good or bad, distinction between products. Currently, individual products have high shipment volumes, but they will eventually need to be integrated into a system. The market includes villas, terminals, and retail channels, with diverse needs. Focus on what you do well, and cooperate for mutual benefit. In the complex smart home industry, this is the only way forward. Our strategy integrates individual products from various companies, enabling interoperability on a cloud platform. Ultimately, we aim for cross-brand interoperability.

Chen Shi believes that whether it's individual products or systems, excelling in one's area of expertise is key. Companies should specialize in their products, allowing service integrators to handle integration. Different service integrators will create different business models; technology always serves business. Smart home is a service, not a single product function; the choice between individual products and systems is a false dilemma.

In essence, based on the panelists' views, there's a consensus that individual products are merely a transitional phase, a guiding step, with the ultimate goal being a system approach. This is the inevitable trend in smart home development. Regardless of the approach, user experience is paramount, and throughout the process, service integrators will be the ones carrying the basket.

Protocol interoperability is key.

Panel Discussion

Peng Shoukun noted that stability is a major issue. Currently, many products lack compatibility and struggle to meet -end things. Smart home manufacturers can't set up repair points within various living radii like white goods. end-user needs.

　　In Chen Shi's view, protocol interoperability is the key. Tianwei once released a suite of products. Its advantage was the inclusion of content in the box, bundling with a smart home manufacturer to create a package. However, this resulted in a closed system, and closed systems inevitably suffer from poor sales. They failed to leverage their strengths into a collaborative advantage, leading to low user stickiness; users might only use it twice before abandoning it. For users, it's also impractical to install 100 a APP to manage 100 each product. If a smart home product requires more than 5 one gateway, it becomes a disaster.

　　Fanhai Sanjiang also once struggled with protocol interoperability. Initially, compatibility was a concern—connecting air conditioners, refrigerators, televisions, etc. We initially focused on continuously developing gateways,” Ren Fan stated.

　　Ma Ji believes that building a smart home system requires interfacing with various companies. To date, no single smart home company has been able to create a complete system.

Salon Scene

Summary: This smart home salon, through discussions among the panelists, provided a clearer understanding of the current state of the smart home industry and reinforced confidence in future trends. Only by addressing industry pain points and meeting and guiding consumer needs can we ignite a fire in the smart home industry.