How can smart home technology convince consumers to buy in?

2017-08-18

A Smart Home The value of a smart home product lies in whether it can help users and bring benefits to enterprises. In the smart home industry, such a "爆品" has not yet appeared, and the exploration continues. The ultimate goal of enterprises is to make profits, and "how smart homes can make consumers willingly pay" is an important issue that enterprises need to explore continuously.

  Grasping consumer pain points is the key to entering the smart home market

  Consumers' "pain points" lie in how to make daily life more convenient, and smart home products are designed to solve the difficulties encountered in consumers' lives. For example, the timing function of smart sockets can satisfy users who need charging; home network Cameras can allow you to understand everything at home anytime and anywhere, which is beneficial for users who frequently work or travel in other places; the myriad colors of smart bulbs can satisfy those who pursue a romantic atmosphere or supply themed hotels and entertainment venues.

  Consumers will also consider various factors while solving their daily difficulties, such as price, installation, brand, after-sales service, etc.

  I believe everyone has heard of the products introduced above, but they have not yet become popular in consumers' lives. A major reason is that these single products only solve the problems of some "刚需" users and have not made the vast majority of consumers believe that they are truly useful, or that their presence or absence has little impact on consumers' daily lives. The price of these smart single products does not seem cheap to users, undoubtedly increasing the threshold for users to experience the products.

  In order to meet the needs of consumers, many companies engaged in smart homes are currently exploring and seeking the public's "刚需." How to optimize complex processes in life, lower the threshold for users to contact smart home products, and make their products available to more consumers. This points to the control entrance. In the case of inconsistent standards in the smart home industry, how to allow consumers to do more things with the simplest steps is the key to the success of products entering consumers' lives.

  Smart Homes Make Consumers Pay: Starting with Essential Single Products

  For most consumers, traditional home appliances are already very common. In order to provide convenience to users, traditional home appliances generally use infrared remote controls to control home appliances, so consumers can control or set traditional appliances from their beds or sofas. For example, home TVs, air conditioners, set-top boxes, DVDs, electric fans, TV boxes, etc., are all controlled by remote controls. However, when the number of remote controls increases, it brings trouble to consumers' control, but all this must be under the guarantee of home safety:

  1. Smart Locks

  Smart locks are the first step in opening a smart home, and they have become the hottest smart home product on the market. Smart Door Locks are undoubtedly the most practical smart home products.

  2. Smart Peephole

  A smart peephole is installed on the security door, replacing the traditional peephole and providing powerful remote monitoring, alarm, and real-time viewing functions. Due to its powerful functions, independent use, and relatively low price, it is gradually becoming a very practical smart home security product. After installing a smart peephole, you can record the opening and closing of the door every day, and you can also include a large area in front of the door in the monitoring area. When someone has malicious intentions, their actions can be completely recorded, and when they pry the door, an alarm can be issued and the police can be notified, simultaneously sending information to the user's mobile phone, allowing the user to immediately know that someone is damaging their door and handle the emergency situation in time.

  3. Smart Door Sensor

  When the owner is away from home, "defense" can be set. As long as someone comes in and pushes the door open, the door sensor is triggered, and the host will push alarm information to the owner's mobile phone. It will also activate the telephone dialer to dial several preset alarm calls, and it can also activate the lights, and the alarm will emit a harsh siren sound, scaring away illegal intruders.

  4. Smart Infrared

  Smart Infrared Detector is a sensor that detects human activity. As long as there is human movement, under the condition of defense, it plays the same alarm function as the door sensor.

  5. Smart Gateway

  A smart gateway is like a network router, used to connect smart devices in the home.

  Postscript from Huaqiang Security Editor: Smart homes are constantly developing. From single products to system integration, it still requires many new models to allow consumers to develop habits and willingly pay for smart homes.