The senior market is a new business opportunity. Let's see how security companies can profit from "smart elderly care".

2017-03-01

National Bureau of Statistics data shows that by the end of 2015, China had 220 million people aged 60 and above, accounting for 16.1% of the total population. The State Council's "National Population Development Plan (2016-2030)", issued in January, shows that during the 13th Five-Year Plan period, the population of elderly people aged 60 and above in China will experience steady growth, with a significantly faster growth rate from 2021 to 2030, reaching about 25% by 2030. According to the World Health Organization's prediction, by 2050, 35% of China's population will be over 60, making it the country with the most severe aging population in the world. Although the aging trend of the domestic population is intensifying, the consumption potential of the elderly population will surge from 4 trillion yuan in 2014 to around 106 trillion yuan in 2050, and its share of GDP will also increase from around 8% to around 33%.

  Therefore, the elderly care sector has become a gold mine for numerous industries and companies. Recently, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, and the National Health and Family Planning Commission issued the "Action Plan for the Development of the Smart Health Elderly Care Industry (2017-2020)". The action plan proposes to cultivate more than 100 leading enterprises with a demonstration and leading role within the period and create a number of smart health elderly care service brands. The release of this plan has further aroused the strong interest of many companies in the elderly care sector. As pioneers in the elderly care field, some security companies have already established a presence and are enjoying the fruits of their labor; so how can other security companies seize this opportunity, enter the "smart elderly care" market, and achieve the effect of being a latecomer but achieving success first?

  So-called smart health elderly care refers to the use of new generation information technology products such as the Internet of Things, cloud computing, big data, and smart hardware to achieve effective connection and optimal allocation of personal, family, community, and institutional resources with health and elderly care resources, promoting the intelligent upgrading of health and elderly care services, and improving the quality and efficiency of health and elderly care services. Therefore, security companies can enter the "smart elderly care" market from the following entry points and get a share of the pie.

  Smart Hardware

  Smart hardware is the foundation of "smart elderly care", including wearable devices and smart cameras. Among them, wearable devices can protect the health of elderly people living alone. By collecting various types of health data such as electrocardiograms, blood pressure, heart rate, and body temperature through wearable devices and uploading them to the cloud, the physical health of the elderly can be monitored in real time; it can also achieve emergency alarm functions, allowing the elderly to seek help with one click in case of danger. However, for current wearable device manufacturers, how to fully utilize this collected data to truly serve the elderly's lives and achieve smart elderly care is a problem that needs to be urgently addressed.

  As devices installed at home, smart cameras are primarily responsible for safeguarding the home security of elderly people living alone, and also allow children working outside to view the elderly's living conditions in real time, communicate, and have conversations.

  Security companies can leverage their existing manufacturing capabilities and technological advantages to enter the "smart elderly care" market with smart hardware as an entry point, while continuously innovating and developing smart service products that meet the needs of more elderly people in terms of emotional companionship, entertainment and leisure, disability assistance, and security monitoring.

  Smart Home

  Smart home uses Internet of Things technology to connect various devices in the home (such as audio-visual equipment, lighting systems, curtain control, air conditioning control, security systems, digital cinema systems, audio-video servers, cabinet systems, network home appliances, etc.), providing home appliance control, lighting control, telephone remote control, indoor and outdoor remote control, anti-theft alarm, environmental monitoring, HVAC control, infrared forwarding, and programmable timing control, etc., improving home security, convenience, comfort, artistry, and achieving an environmentally friendly and energy-saving living environment. Therefore, smart homes can provide elderly people with a more intelligent and convenient life, greatly improving their quality of life.

  Expanding from the security industry to the smart home market is the transformation path of many building intercom manufacturers. With the continuous advancement of major building intercom companies in the smart home field in recent years and the popularization of digital building intercoms, building intercom equipment will inevitably carry more home control functions and achieve a more perfect integration with the smart home system. Therefore, for some security companies, entering the "smart elderly care" field by relying on the smart home market is a natural move, adding to their existing market presence.

  Smart Elderly Care Community Solutions

  Smart elderly care community solutions combine smart community systems, smart home systems, and cloud platforms to provide elderly people with health management, safety management, remote nursing, community catering reservations, online assistance, emergency assistance, and other services. Based on the existing elderly care model, it uses advanced Internet of Things technology to achieve true smart elderly care and create a smart, safe, and efficient smart community.

  Security companies are no strangers to smart communities. This is an emerging market for security companies in recent years, and a relatively mature system has been formed. From smart communities to smart elderly care communities, by adding some platforms that serve the elderly, the functions of smart communities are improved.

  The civilianization trend of the security industry has led security companies to continuously exert efforts in smart communities, smart homes, and home security, and products are developing towards diversification. It can be said that in the future, the devices around us will have security attributes, which is the most solid foundation and core competitiveness for security companies to enter the "smart elderly care" market. These technological advantages and hardware equipment will provide wireless positioning assistance, fall detection, night monitoring, intelligent analysis of elderly behavior, prevention of wandering for Alzheimer's patients, intelligent video linkage, access control system linkage, mobile positioning, and other information functions for smart elderly care information services, building a future three-dimensional smart elderly care model.

  Despite this, I still hope that all security professionals can often go home to see their parents and spend more time with their elderly family members. After all, no matter how intelligent the facilities are, they are still cold machines, and they can never replace a warm greeting and companionship!