What kind of "fire" does the smart home still lack?
- Categories:Company News
- Time of issue:2017-06-30 08:00
What kind of "fire" does the smart home still lack?
(Summary description)This time the Smart Home Salon, through the discussion of the guests, has a clearer understanding of the current development status of the smart home industry, and is more determined about the future development trend. Only by solving the pain points of the industry, catering to and guiding the needs of consumers, can we set a fire in the smart home industry.
- Categories:Company News
- Time of issue:2017-06-30 08:00
On June 28, Huaqiang Security Network and Huaqiang Smart Home International Trading Center hosted a salon in Shenzhen titled "What kind of ‘fire’ is missing for smart homes?" This salon invited Zheng Junliang, general manager of Huaqiang Security, Chen Shi, deputy general manager of Shenzhen Huabai'an Intelligent Technology Co., Ltd., Chen Qunsheng, deputy director of intelligent interconnection division of Huiruitong Intelligent Technology Co., Ltd., and Shenzhen Oceanwide Sanjiang Technology Development Ren Fan, Deputy Sales Director, Zhong An Consumer IOT Sensing (Shenzhen) Co., Ltd. Sales Director Wang Qiang, Shenzhen Xinhe Chuang Intelligent Technology Co., Ltd. Channel Director Ma Ji, Shenzhen Haiman Technology Co., Ltd. Assistant Chairman Peng Shoukun, Shenzhen Zhijiajia Electronic Technology Co., Ltd. CEO Chen Xiaodong, Shenzhen Cool House Technology Co., Ltd. Marketing Director Li Nan and other smart home industry leaders came to discuss the development of smart home.
Group photo of guests
The cake is not small and it's hard to eat
According to a report recently released by Markets and Markets, a market research and consulting company, the global smart home market will reach US$122 billion in 2022, and the average annual growth rate from 2016 to 2022 is predicted to be 14%. This means that smart home is a big cake, and building intercom companies, Internet companies, mobile phone companies, and video surveillance companies are all coveting the big cake of smart home.
So what is a smart home, and how big is our market?
Huiruitong Smart Home Division Director Chen Qunsheng did not shy away from expressing his views on the size of smart homes. "How big is the volume? In fact, everyone has a spectrum in their hearts. I am not afraid to say a few real data here. The output value is less than one-tenth in the real estate industry in China, and in the field of video intercom. But why do you want to make smart homes? Actually, it is very simple. Because video intercom is also considered a declining industry. , This is not quite right, but I have to admit that the current output value is indeed slightly lower. The next direction that Huiruitong will strive to do is smart home and smart community. Moreover, it is not only hardware, but also operation , Including the platform."
Chen Xiaodong, CEO of Zhijiajia, believes that smart home is a big cake. Why do we want to make smart homes? With many technologies and the application of Internet of Things technology, including the development of Internet of Things chips from major international companies, the era of smart homes should be coming soon.
Wang Qiang, sales director of China Security IOT, is frank, that China Security started to do smart home in 2016. After more than a year of contact and understanding, a problem was discovered. The smart home industry is still doing some high-end brands just like a dozen years ago. The profit is huge, so we will do it. So far, after more than a year of hard work, our smart home sales have quadrupled the overall annual sales compared to last year.
"Although the total output value growth is not high, but the number of users is increasing." Chen Qunsheng said.
Ma Ji, director of the channel department of Xinhe Innovation, said that smart homes are now mainly new real estate. Relatively speaking, it is more difficult to cut into a house that has been renovated. So I thought about it a little bit, and cooperated with the radio and television. Some scenes of smart homes are controlled through a set-top box, and these attempts are also being made.
Guests said that the market for smart homes is indeed very large, but the current situation is that the total output value of smart homes is not high, just a drop in the bucket. The good news is that the number of users has been increasing. The smart home industry is deeply affected. The main consumer group is the ordinary people. If the ordinary people use it well and can afford it, that is the smart home. But for now, ordinary people are only in a wait-and-see state about smart home products, and there is no concept of consumption for a complete set of expensive high-end smart home systems. Therefore, the market demand for smart homes and supplier compromises are not a short time. If you can run in well, the future of smart home is still very long.
C-end virtual fire
In response to the current cross-border coveting of Internet companies and mobile phone companies, the guests present expressed their different views.
Ma Ji said that the company once adopted a model of cooperation with institutions in order to cut into the C-side. Adding a module to the set-top box can control the scene of the smart home. Cooperation with radio and television is a way for 2C. This year's sales have slightly increased over last year, but the profits are not satisfactory. Now many 2C companies have integrated capital and come in and spend money. The impact on the market cannot be ignored.
However, Chen Shi, vice president of Huabai'an, believes that 2C is just a very fragmented smart home, just sticking to simple lights and so on. As far as the domestic market is concerned, the foundation of smart home is the building intercom system, and the structure of the building intercom is in the community. It is logically problematic to embed the function of building intercom into the function of smart home. "The user architecture of your community is completely different from the architecture of the smart home. The home is centered on the C-end smart home. You can't put the elephant in the refrigerator. How can the C-end perform account analysis? So, many Companies that do C-end products are actually only doing products to solve partial problems. The service system is also a problem. White appliances can target the C-end. An important problem is that there are maintenance outlets within the radius of life. Smart homes are not a pure C-end thing. Smart home manufacturers can’t set up maintenance points within the radius of life like white appliances, can they? Ultimately, they have to meet demand from the B side."
In Wang Qiang's view, smart home is still a guiding role. After years of development, large companies such as JD.com and Alibaba have stepped in. What the system will look like is still to be seen in the future.
Whether to make a system or a single product is a false proposition
At present, in the smart home market, companies have always had two strategies, one is to siege the system, and the other is to focus on breaking through the single product. Which method of development is more advantageous? In response to this issue, the bigwigs have launched a fierce debate.
Peng Shoukun, assistant to the chairman of Hyman, said: "Whether it is a single product or a system, the first thing to solve should be user pain points. Increase user viscosity."
Fan Hai, Vice President of Marketing at Oceanwide Sanjiang, expressed the same view: “The single product or the system is not important, but the important thing is to solve a specific problem of the customer. Oceanwide Sanjiang is the beneficiary of the system. In the field of smart home, we focus more on system integration. We are the beneficiaries of the ecology. Entering this field in 10 years, we took the route of international standards. At first, we worried about compatibility. In addition, smart home companies have logical problems in making panels and other electrical products. Smart home companies Entering the field of electrical engineering, every line is like a mountain. Customers will ask, why do I use your switch, can’t I use Bull or Siemens? Later we have been taking the integration route, so in a project last year, our panel is Schneider’s, one panel integrates all home furnishing products, and one panel is completed. Judging from the current usage situation, the compatibility is very good. We have always been the beneficiaries of the ecosystem."
In the view of Li Nan, Marketing Director of Cool House, “Doing a single product or a system is related to the follow-up ability of the company’s genetic background channels. There is no distinction between product priority and good or bad. Now single product shipments are high, but the follow-up still needs to be connected to the system. Go inside. The entire market has villas, terminals, and retail channels, and the needs are diverse. Be your own good and cooperate with each other to form a win-win situation. We can only go this way in the complex business of smart home. We strategically integrate various companies Single products are interconnected on the cloud platform. Finally, cross-brand interconnection will be realized."
Chen Shi believes that whether it is a single product or a system, it is the kingly way to do what you do best. Enterprises should make products specialized and let service integrators integrate them. Different service integrators will create different business models, and technology will always serve business. Smart home is a service rather than a separate product function, a single product or a system is a false proposition.
In fact, from the guests’ point of view, everyone agrees that a single product is just a process, just a guiding role, and ultimately it must be a system. This is an inevitable trend in the development of smart homes. Regardless of the method, the most important thing is the user experience, and in the whole process, the "basket" will be the service integrator.
Getting through the agreement is the key
Guests discuss on site
Peng Shoukun said that stability is a relatively big issue. At present, many products are difficult to be compatible, and it is difficult to meet the needs of the B-side.
In Chen Shi's view, getting through the agreement is the key. "Tianwei once also produced a suit. His advantage is that there is content in the box. He went to tie a smart home manufacturer to form a suit. However, he became a closed system. As long as the system is closed, the sales volume will definitely be miserable. He did not turn his own advantage into a cooperative advantage. There would be no user stickiness, and it may not be used after using it twice. For users, it is impossible to install 100 APPs on their mobile phones to serve 100 products. If more than 5 gateways are installed in a smart home product, this is a disaster."
Fanhai Sanjiang has also been troubled by the agreement. "In the beginning, we were worried about compatibility with air conditioners, refrigerators, TVs, etc.. We started as a gateway constantly." Ren Fan said.
Ma Ji believes that smart home systems need to be connected with various companies. So far, no smart home company has been able to complete the entire system.
Summary: This time the smart home salon, through the discussion of the guests, the current development status of the smart home industry is more clear and clear, and the future development trend is more determined. Only by solving the pain points of the industry, catering to and guiding the needs of consumers, can we set a fire in the smart home industry.