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An Internet person gave the most realistic cloud intercom development report
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An Internet person gave the most realistic cloud intercom development report

  • Categories:Company News
  • Author:
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  • Time of issue:2017-06-12 08:00
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An Internet person gave the most realistic cloud intercom development report

(Summary description)From the previous "optional questions" to the current "rigid needs", although cloud intercom has encountered inevitable problems, it has also accumulated a rapid development momentum and will become an indispensable part in the implementation of the smart community. ring.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2017-06-12 08:00
  • Views:
Information

With the successful application and verification of cloud technology, the market for cloud intercom has gradually recovered in the past two years, and it has become popular at the end of last year. However, through communication with industry customers, it is learned that cloud intercom is still a "blocker" in the development process. How can we grasp its development trend?

 1. The development status of cloud intercom

Status 1: Cloud intercom is still in the laboratory stage


    Everyone in the industry is familiar with cloud intercom, and only two of more than forty companies do not do cloud intercom business, but the actual situation is that many products are not optimistic just about whether the image and sound are synchronized. Effect. According to some companies, this is because cloud intercom has not yet ushered in the time for full commercial use, most of which are still in the laboratory stage. Cases against customer complaints.

 

Status 2: Launching will generate continuous operating charges


    It is undeniable that cloud intercom has broad commercial value. According to Feng Haibo, six or seven of the customers visited after the year have promoted cloud intercom and regard them as the entrance to community operations. However, the roll-out process will incur continuous operating expenses, and who will be responsible for these expenses is another question.

    In order to accumulate a user-friendly scale for operations, some companies choose to send their products at low prices or free of charge. This kind of "money burning behavior" is actually very risky. For companies with sufficient funds, it is "long-term fishing", but for those companies that are losing money, it is actually "subsidizing users."

 

Status 3: Building intercom companies are turning to operations


    Building intercom is one of the earliest industries that have contact with users. The competitive landscape is very fierce. In addition to fighting for brand strength, customer service, and product prices, it also needs to meet the customized needs of users. In the long run, the profit model of pure hardware is no longer popular, so more companies have gradually turned to operational development.

    It is understood that there are at least five to ten building intercom manufacturers in Guangdong, Fujian and other places preparing to become operating companies. Cloud intercom has naturally become a function-level entrance. This brings back to the above question-who will continue Pay for the operating expenses incurred? There is a lingo in building intercom—the person who uses it doesn't buy it, and the person who buys it doesn't. In the entire industry chain, hardware manufacturers and channel vendors push products to properties and ultimately hand them over to users. However, the problem is that properties and users are unwilling to pay for this. This complicated and ambiguous profit model is restricting the cloud. Further development of intercom.


   Due to the huge development prospects, this dilemma has not weakened the industry’s competition for cloud intercom, and even some new players have entered the game. They value the value behind large-scale users and do not hesitate to occupy the market with ultra-low prices. The free model is a heavy strike and gains profit in community services.

 

Status 4: Old communities have become the new development direction of cloud intercom


    In the first few years, the real estate market has developed very well. Building intercom producers can not only eat, but also eat well. However, as some foreign brands withdraw from the Chinese market, this industry was once considered to have entered the fall, so many rely on the new house market. Good food companies began to target old communities.


    The equipment in the old community is generally aging, and replacement of the equipment will bring huge expenses. The property and users are not willing to pay the money, and the cloud intercom can solve the needs of the old community to increase the building intercom, and only need to register the mobile phone number. Or the landline number, you can get in touch easily.

2. Challenges encountered by cloud intercom

   Building intercom is a traditional industry and lacks sufficient operational experience, so there are often situations where it is difficult to let go; secondly, even if an operating company is established to acquire customers, it still faces the problem of how to enhance user stickiness, plus the above The profit model mentioned is not clear, and there are not many problems in the development of cloud intercom. In addition, cloud intercom is a combination of traditional building intercom technology and Internet video technology. In the local area network environment, companies can do a good job in the audio and video fields. Once connected to the Internet, problems such as delay and scrolling may occur. ; Manufacturers cannot guarantee that audio and video will be handled well on 100% of mobile phones. The uneven quality of mobile phones has brought huge technical input costs to manufacturers.

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Third, the development trend of cloud intercom

Trend 1: Changes in networking methods

   Feng Haibo pointed out at the scene that future networking methods will change. First, all-digital networking will replace the hybrid networking method. The hybrid networking (digital/analog networking) method currently used is low in price and has many limitations. With the reduction of all-digital networking costs and stable effects, the future Will gradually replace the hybrid networking mode; second, Android devices will replace Linux devices, because the industry has been able to achieve the same price of the Android solution and the Linux solution, and Android will become the mainstream device.

 

Trend 2: Market demand for indoor units is still large

   In view of the impact of smart phones, some companies can't help but worry about whether the indoor unit will be replaced? In fact, this worry is premature. The level of domestic APP developers is uneven, and the user experience is not as good as expected, and the mobile phone cannot be continuously powered, and its battery life cannot be generalized. Therefore, the demand for indoor units in the market is still large and will not be replaced for at least 5 years.

 

Trend 3: Users’ willingness to pay is increasing

   An obvious change in the market is that users' willingness to pay is gradually increasing. For example, iQiyi’s VIP user data in December 2015 was 10 million, and after six months it reached 20 million. It can be seen that more and more users tend to be comfortable, safe and convenient. Services, and are willing to pay for it, which is also a big plus for cloud intercom. In contrast, the services in the building scene, Wifi doorbells, smart cameras, health service robots, etc., are all unique technical products in smart security, and most of them have the basis of cloud intercom technology.

 

Concluding remarks

From the previous "optional questions" to the current "rigid needs", although cloud intercom has encountered inevitable problems, it has also accumulated a rapid development momentum and will become an indispensable part in the implementation of the smart community. ring.

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