Building intercoms are trapped internally and externally, where are the market outlets?
- Categories:Industry News
- Time of issue:2017-04-01 08:00
Building intercoms are trapped internally and externally, where are the market outlets?
(Summary description)Building intercom companies are still promising in terms of tending to high-end and personalized real estate projects and the transformation of old communities. By actively cooperating with the network power strategy, the national big data strategy, the "Internet +" action plan and other policy trends, open integration, building Intercom companies should work hard to prepare and introduce cutting-edge technologies such as face recognition, Internet of Things, big data, mobile payment, O2O, etc., transform and upgrade, and let themselves stand on top of the trend.
- Categories:Industry News
- Time of issue:2017-04-01 08:00
As a supporting security component for real estate projects, building intercom and real estate are connected by fate. On the one hand, the country’s vigorous advancement in affordable housing and affordable housing has greatly increased the sales of low-end and mid-range building intercom products; on the other hand, with the active promotion of smart communities and smart homes, users have become The demand for building intercom equipment has gradually emerged, and the entire building intercom industry has shown a trend of polarized development!
The building intercom system is a management system that enables visitors, residents, and the property management center to communicate with each other, exchange information, and control the safe access channels of the community in multi-storey or high-rise buildings. Since entering the Chinese market in the early 1990s, It has achieved vigorous development. Among them, domestic enterprises have been advancing all the way, relying on their full understanding and grasp of the needs of China's diversified market, and have provoked the backbone of the building intercom market, occupying more than 80% of the market share.
As an important security subsystem of the "Safe City", the main application areas of building intercom include residential quarters, villas, hospitals, prisons, banks, traffic tracks, campuses and other areas where people are relatively concentrated. Some areas have mandated that new residential buildings must be installed. The intercom system is included in the scope of project acceptance, which makes the building intercom the most widely used in the residential field. The core function of the building intercom system is "intercom". For residential communities, the ability to make visual calls, confirm the identity of visitors, and realize the function of opening doors is the most important requirement. For banks, prisons, campuses and other places, the main demand is to facilitate the people to respond to emergencies. Once any abnormal situation occurs, relevant staff can quickly communicate with security, guards and even public security departments through the intercom system. , The emergency alarm button is used to give an alarm, so that the relevant management departments can quickly receive the danger, respond quickly, and improve the safety of public places.
Connected Destiny: Real Estate and Building Intercom
As a supporting security component for real estate projects, the building intercom industry and real estate share weal and woe, and destiny is connected. Compared with the tightening policy in 2014, the state’s high-profile rescue of the market in 2015 resulted in the relaxation of various real estate policies, especially in the first-tier cities’ loan restriction policies. Many mid-end improvement needs were released, and mid-to-high-end products such as digital intercoms and smart homes were also released. Then usher in market demand and business opportunities. The development model of the real estate market has also shifted from the past in order to solve the contradiction between supply and demand to build a large number of houses to more refined houses and a more reasonable layout, to a higher level, greener and cleaner direction, and at the same time, this model is changing. It also puts forward more stringent requirements for energy saving and consumption reduction for building intercom manufacturers.
On the other hand, with the government's vigorous advancement in the construction of low-rent housing and affordable housing, many real estate developers will choose to reduce the price of building intercom products or reduce the grade of products in order to control the cost of input, or choose more economical Products and solutions, such a market environment directly drove the increase in sales of low-end and mid-range building intercom products. At the same time, the large-scale introduction of affordable housing and low-cost housing in the country has further increased the sales of low-end and mid-range building intercom products. Therefore, the overall application of building intercoms has shown a polarization of low-end and high-end development. the trend of.
However, due to the influence of various regulatory measures, real estate development has gradually become more rational, and real estate projects to meet specific consumer groups are increasing, such as educational real estate, retirement real estate, tourism real estate, cultural real estate, youth apartments, etc. The real estate project has obvious pertinence, and its supporting intelligent equipment must meet the application needs of target users to the greatest extent. Therefore, for building intercom companies, meeting the individual needs of real estate development is also an important development direction at present.
Internal and external troubles: the bottleneck of the development of the building intercom industry
With the performance of smart phones getting closer and closer to PCs, the popularity of 3G/4G networks, and the continuous advancement of triple play. After the integration of embedded operating systems, the functions of smart phones have been very close to home computers, mobile Internet The comprehensive popularization and maturity of equipment and technology have made the core intercom and unlocking functions of the building intercom can be realized through software. Smart phones and other terminal devices are not limited by time and geographical space anytime and anywhere, and expand the smart home from indoor to outdoor, from inside to outside of the community, and even thousands of miles away, you can keep everything in your home under control. In this way, due to the overlap of basic functions, the development of smart phones for intercom and access control also threatens the development of building intercoms to a certain extent. In order to enhance their competitiveness, the transformation and upgrading of building intercom companies has become The inevitable topic.
On the other hand, the intensified market competition in the building intercom industry has caused the phenomenon of product homogeneity to be extremely serious. At present, domestic building intercom manufacturers are generally weak in independent innovation capabilities, especially in some high-end information technology core technologies such as Internet of Things applications, detection and perception, feature recognition, and the combined application of information, communication technology and security technology. "Bottlenecks" have become a difficult point that restricts the development of local building intercom companies. In addition, the influx of many low-cost technology small workshops has also intensified the disorderly competition in the industry. The homogeneity of products and the uneven quality have also affected the overall image of the industry to a large extent.
In addition to resisting the pressure of competition from within the industry, the invaders from the smart home channel have also gradually formed a competitive force. After the digitalization of building intercom, smart home has become an important trend in the development of building intercom companies. With the vigorous development of mobile Internet technology in recent years, many companies in other fields have also joined the smart home competition, such as Haier and other home appliance companies. , Apple, Google and other IT giants, and smart hardware manufacturers that have emerged in recent years. Therefore, building intercom companies are facing a wider range of competition and challenges, and the competitors they face also have greater threats.
Business Opportunity Digging: The Road to Transformation of Building Intercom Manufacturers
Renovation of old houses into an important market
Over the past two decades, the building intercom system has undergone changes. With the development of electronics and communication technology, it has been changing rapidly. It has gradually changed from an analog system to a digital system, from non-visual to visual, from black and white to color, and from trendy foreign products. , And gradually become an indispensable part of people's daily life. In the course of changes in the past two decades, a large part of the communities that have been installed with building intercom systems have also fallen into disrepair due to ages. The product functions have been completely lagging and cannot meet the daily needs of users, and more buildings have not been installed. As far as the old community is concerned, the residents' daily safety and convenient life constraints have never been resolved. Therefore, renovation measures for old houses in old communities have also become a new round of demand for building intercom systems. With the improvement of people’s living standards, this demand will continue to flow. Therefore, the renovation of old houses is an important market for building intercoms in the future. At the same time, building intercom companies have also proposed stable and reliable products, easy upgrades, and flexible installations. Require.
The next outlet: smart home, smart community
The building intercom system bears the important responsibility of safeguarding the safety of the family and the community. Because it is deep in the households, it is turned on 24 hours a day, occupying the main position of the living room, occupying the entrance and exit of the community and the family, and possessing a certain user stickiness. It is carrying smart communities and smart homes. In terms of landing applications, it has natural advantages.
The ability of building intercom to carry the functions of smart homes and smart communities depends on the development of digital technology and Internet technology. It is an inevitable trend for the building intercom industry to develop towards the smart home and smart community industry. Behind the smart home and smart community is a rich industrial chain, including hardware products, software products, wearable devices, O2O services, etc. Therefore, cross-industry integration and development has become an important development direction for building intercom companies in the future.
Aiming at the scene application of smart home, in order to improve the convenience of users in the process of installation and use, the self-assembled modular home smart control system has become the mainstream. Leading the realization of cross-product, cross-brand interconnection home intelligent control system platform. It is compatible with multiple technical protocols such as WiFi, ziabee, and Z-WAVE. It includes seven systems and supporting products such as smart lighting, smart doors and windows, smart audio and video, smart door locks, smart security, smart sleep monitoring, smart home appliance control, etc., allowing users to realize the interconnection of smart devices of multiple brands in a unified interactive platform , Unified management, intelligent linkage. Create a more comfortable, safer and more energy-saving home living environment for users.
In terms of specific function realization, building intercom manufacturers generally integrate system functions such as home control, video monitoring, and security alarm into one device in order to better meet the needs of users in smart homes, and achieve perfection through technology. The two-way demand of fusion home control and home security. Among them, the home control part can realize practical functions such as lighting control, dimming control, curtain control, home appliance control, background music control, central air conditioning control, fresh air system control, and scene mode control. Through the perception and control of environmental sensors such as infrared, illuminance, temperature and humidity, PM2.5, etc., a safe and comfortable home environment is created; the video monitoring part can remotely access the home network camera through the mobile client and the built-in camera of the smart terminal to obtain the home The real-time video image of the security alarm; the security alarm part can realize remote arming and disarming operations, and obtain security alarm information in real time. Through the linked video monitoring function, remotely obtain the video image information of the alarm scene.
Huabai'an is currently in a situation where mobile Internet and Internet of Things technologies are booming, and the country vigorously advocates "Internet +". Using building intercom system equipment as a medium, building a community-based smart community management system has become the building intercom industry. An important direction of development. In recent years, many companies have also launched related products, such as Yunjiang’s smart community cloud service system, and the smart community platform launched by Yunjiang Company, which integrates "cloud intercom, smart home, smart business district, and smart property." As one, with the concept of "smart life·smart community", through big data, cloud platform, mobile Internet and other technical means, it has brought a brand-new, digital intelligent management system to community residents and community properties.
In the future, building intercom companies are still promising in terms of trending high-end and personalized real estate projects and the renovation of old communities. They will actively cooperate with policy trends such as the network power strategy, the national big data strategy, and the "Internet +" action plan to open up and integrate. , Building intercom companies should work hard to prepare, introduce face recognition, Internet of Things, big data, mobile payment, O2O and other cutting-edge technologies, transform and upgrade, and let themselves stand on the top of the wind.