In the smart home of 2018, all participating camps are competing for core strengths. The year is approaching. You as an equipment manufacturer, integrator, and platform provider What are the gains? In 2019, what will we face? Why should we pay attention to the trend of 2019, because as a rising industry, we must avoid becoming the martyrs of smart homes and find new positions in the constant turmoil.
Since 2000, in the smart home industry for the past 20 years, different roles have participated in it every year, many of which have extremely distinctive faces, mainly focusing on the three control logic levels of perception, judgment, and action. Over the years, all camps in the industry chain have been striving to achieve centralized control of multi-device interconnection. At present, all roles in the industry chain are complete. Chips, solutions, products, integrated installation, cloud, etc. are all available, and the role positioning is very divided. Clear. Therefore, the current vertical stage of the entire smart home industry chain has been completed, and the current time when the control is complete, it also represents the emergence of historical junctions. The ever-changing historical laws of intelligence have pushed smart homes into a new era of IoT based on AI technology.
This article takes you through the smart home industry ecology in 2018, and judges the major trends of smart home in 2019. After reading this article in depth, you will surely get a lot of feelings and inspirations.
The first year of the commercialization of whole-house intelligence
“ Whole house intelligence" is the hot word of the year for smart homes in 2018, because smart homes are derivatives surrounding the home environment, houses are the carriers of smart devices, and real estate is the carrier of houses. "Whole house intelligence" mainly refers to Real estate project-level whole-house smart home solutions. This packaged smart home solution first emerged among wireless whole-home system manufacturers. With the explosion of smart real estate demand and the advancement of the hardcover and fully-furnished market, whole-house intelligence has begun to land. Mass projects, what kind of waves will the equipment enter into thousands of households, and where will the business breakthroughs go? Everyone is crossing the river by feeling the stones and attracting extreme attention from inside and outside the industry.
The scene matrix under the large intersection surface
The intersection of smart homes is spreading, and more and more equipment companies areOperators, decorations, building materials, home furnishings, and hotels have more intersections. These new connections all have common attributes-around people's lives, around human life services, and building new lifestyles through intelligent software and hardware. It is the mission of the smart home and the root of the current many intersections.
Many intersecting chemical reactions give birth to more cloud-based online and offline services. This is a phased achievement, and also indicates the future era of diversified interaction. Intelligent services are passing through different intersections. , To package and serve users through different scenarios, and to build a wide-ranging scenario matrix through the use of people’s daily life in different latitudes of the scenes that were once more fragmented.
Smart home has entered a new “big home integration era”, which will break through the information islands at various points of intelligence. With product integration and channel integration, the entire smart hardware equipment will carry information exchange and consumption Service integrates many scenes in life organically. When the concept of smart home is like flesh and blood, when it is integrated into various muscles and bones, it will converge into "complete people". At that time, the integration of smart home will become an inseparable part of the life industry.
Full bloom of platform penetration
Internet giants such as Alibaba and Baidu build IaaS and PaaS platforms, intermediate solution providers such as Yaguan and Tuya build SaaS platforms, three major operators build interconnected platforms, and mobile phone vendors such as Xiaomi, Huawei, and vivo build The ecological chain platform, etc., are using platform capabilities to absorb peripheral third-party hardware and build ecological barriers. Whether it is through core-level interactive hardware, adsorption and formation of a hardware ecological chain army, or adsorption of third-party equipment through the communication terminal, or construction of ecological barriers through e-commerce channels or AI attached energy, it is a great resource for the smart home industry chain. Integration.
A large number of smart home companies are using the power of platforms to break the barriers to interconnection, but the breakthrough of such barriers is still local. The current ecological construction link has made certain progress compared with the previous era of single-handed combat. Achieving more equipment interconnection, scene construction and experience improvement, the future will be a win-win cooperation between platform levels, and build a real era of smart home interconnection.
Business breakthrough: From control requirements to operational thinking
Smart real estate, smart communities, smart hotels, smart offices and other smart projects have highlighted the needs, but unlike previous years, the ultimate goal of smart home projects has risen from control requirements to operational thinking.
Let’s take smart real estate as an example. A few years ago, real estate was in an era of self-appreciation and premium. Real estate developers did not pay attention to the latitude of smart homes. Starting in 2018, real estate developers began to generally pay attention to smart homes. The value-added effect brought about has begun to change its role from a developer to a life operator. The purpose is to have more relationships between the food, clothing, housing, and transportation of each owner and the real estate company, that is to say, real estate guides smart homes into millions of households. In the pre-installed residences, it is also what we said at the beginning of the "whole house intelligence", its ultimate goal is to use equipment to integrate the community and surrounding commercial operation owners, and become a user's lifestyle and life service operators.
From the early monotonous O2O to the current smart human settlements and smart communities, real estate developers have been making breakthrough attempts around intelligence to demand seats in the smart era. We also explained in “Entire House Intelligence” that housing is the carrier of smart home equipment, and the carrier of housing is real estate. Real estate developers have the strength and ability to seamlessly connect smart houses and smart communities while opening up properties. , Realizing the unification of user ID, has the opportunity to become the core role of the intelligent era, especially for the full force of the inventory and property market, and real estate developers can achieve intelligent landing by meeting their needs through resource integration.
Starting from the whole house field, inject the standard integration of community scenes, office scenes, and hotel scenes, create a new smart home business model, extend the centralized control to a wider range of On the basis of adding new thinking of operation.
Innovation in the IoT Era“Core”
China’s chips in the field of artificial intelligence cores and the Internet of Things are gradually catching up with European and American countries. With the full-scale explosion of smart home hardware, it is bound to feed back the innovation of cores. The market scale in the field of smart homes cannot be underestimated.
We have been keeping eyes Focusing on the application layer at the top level, smart home has been very subdivided in terms of bottom-level sensing. Smart home is inseparable from sensing technology. Different smart home systems require different sensor data support. AI deep learning requires the Internet of Things. It’s no longer a problem to realize a single sensor with a single device. The future will be an intelligent interactive combination of multiple sensors.
The sensor transmits the processed data to the intelligent terminal by connecting to the cloud platform and local area network, prompting each subsystem to make adjustments to adapt to the environment. Smart home sensors are developing with trends such as miniaturization, intelligence, multi-function, and networking. In the future, sensing will exist in intelligence, and whole-house intelligence will exist like air and as natural as breathing. Users can unknowingly feel the convenient experience brought by smart homes.
AI (speech recognition + face recognition) + edge computing
AI is more powerful. It has moved from the era of weak artificial intelligence to the era of strong artificial intelligence. The technological iterations in the next few years will be based on the upgrade of existing technologies. AI and big data sectors will build a major technological foundation.
The characteristics of smart homes require the armed forces of AI. AI will become the technical foundation for building the ecological connection of smart homes, and it is also a new business.The catalyst of the model connects the control connection with the data connection and catalyzes the creation of a new business model. With the influx of AI into smart homes, voice-based control has fully exploded. The next few years will focus on the application of visual recognition to achieve a comprehensive “voice control”+“face communication” experience.
Traditional smart home companies, driven by new technologies such as AI, will evolve from a control role to a platform and medium, integrating more consumer services into the home. At the same time, edge computing makes local control smoother. With the help of AI, big data, cloud computing and other technologies, the realization of a new model of "cloud + edge + terminal" will be widely accepted by enterprises.
Next-generation core-level interactive hardware
In the home category, we have been looking for the next generation of “phone-like” interactive products, an extremely high-frequency interactive hardware, originally based on smart speakers, now smart speakers with screens, especially Driven by Internet giants at home and abroad, they have been PK in the form of voice speakers in the past two years. When the smart speaker is equipped with a screen, the user uses the voice to control the device, and the interface will have feedback, and the experience will be more user-friendly.
For Internet companies, the value of products surpasses product hardware itself, and will become the carrier of value and data in the new era. Giant companies in the IoT era must be data-based companies.
For example, the explosion of smart speakers and smart locks has given smart home companies hope to solve years of confusion.
The outbreak of the single product is not over yet After the multi-point explosion of single products and the gradual improvement of functions, the demand and number of users will increase sharply, which will feed back the system-level whole-home market, and may stimulate a full-scale explosion in the smart whole-home field. For example, smart locks will enter 1,000 yuan In the times, while being more close to the people, it also satisfies the demands of different groups of people, and also allows smart homes to truly return to the original.
Smart Single Micro System Package
The value of the micro system package is highlighted, such as a voice-based package, a HomeKit-based package, a sensor-based package, an audio-based package, a panel-based package, a security-based package, and a Door lock suits, etc., are all breaking through the entry retail terminals. Smart homes are bound to be fully C-end. The attempt at suits is also a manifestation of the maturity of the product form.
From the second half of last year to the present, almost every brand is doing package sales. The essence of package sales is the so-called small scene connection, which can connect the effective pain point scenes through a tiny system. In fact, the logic behind items like smart locks and smart clothes dryers is a small system with distributed scene attributes.
Enterprises connect around the scene instead of connecting for the sake of connection. Enterprises that connect purposelessly will continue to be on the verge of death , Was eliminated by history.
The Opportunity of Distributed Voice Panel
Especially the smart panel, which is widely distributed, used in high frequency, easy to control, and beautiful in installation, has become the best entrance and interactive terminal for realizing intelligent control of the home. Wall86-style and top-mounted smart voice panels will be compatible with Wall-mounted and ceiling-mounted Mini smart speakers will be the next round of entry-level competition.
The Rise of Screen Devices
currently follows With the surplus of mobile phone screens, the cost of screens will decrease, which will drive the cost-effectiveness of screen-type scene panels, screen-type speakers and other devices, and a large number of smart home devices with screens will be born.
C-side voice window period
Through the drive of smart speakers in the past two years, our C-side has clearly felt the various turmoil in the smart voice camp, especially after Internet companies have entered the smart home hardware through voice technology, it has obviously broken the voice ecology based on the traditional B-side field Balanced, there will be a window period of 2-3 years in the battle for the ranking of C-end intelligent voice in the future.
The Road to Cloud Gateway for Routers
we have been Lock the gateway as an independent form of low-power protocol. Traditional gateways are directly connected to routers. Enterprises in the router market want to realize the gateway revolution of routers by integrating Bluetooth Mesh and other forms, allowing users to buy routers as gateways and become Another new form of family core equipment is a good model for operators and router equipment.
Smart home carries Belonging to and safe, future technology companies must win with data. Smart homes carry massive amounts of data for users, which will be the new starting point for the birth of giants in the future.
C-end big consumption era
Smart Home It is evolving to a smart life, and everyone will use more smart homes. The battle for the high ground in the smart home C-end market has just begun. We are at the starting point of smart home C-end consumption. With smart locks entering 1,000 yuan In the era, smart speakers have entered the era of one hundred yuan and have successfully pioneered.