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How to make a profit for the smart community service platform?
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How to make a profit for the smart community service platform?

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2017-09-12 14:23
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How to make a profit for the smart community service platform?

(Summary description)We usually talk about smart communities, but what exactly is a smart community? Do you understand? The construction of "smart cities" is accelerating, and the smart community service platform is constantly improving. What are the functions? How is it profitable? Let's follow the editor to solve its mystery. Large property companies are transforming into smart communities. There are two reasons for the scope of services and business models of property companies. The first is the transformation of the scope of services. Traditional property management includes the management of projects such as housing construction, public facilities, greening, sanitation, transportation, living order, and the environment. An excellent smart community big data management and control platform should be spreading

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2017-09-12 14:23
  • Views:
Information

We usually talk about smart communities, but what exactly is a smart community? Do you understand? The construction of "smart cities" is accelerating, and the smart community service platform is constantly improving. What are the functions? How is it profitable? Let's follow the editor to solve its mystery.

Major property companies are transforming in smart communities

 
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There are two reasons for the service scope and business model of the property company.

The first is the change in the scope of services

Traditional property management includes the management of housing construction, public facilities, greening, sanitation, transportation, living order and environment. An excellent smart community big data management and control platform should be based on traditional real estate, use the Internet of Things + Internet + platform to integrate various information systems and resources, build a unified community information platform, and improve community services, so that the property company can manage It is more convenient, management and control are in place, data is more accurate and timely, and efficiency is improved.

The second is the transformation of business model

From traditional properties to smart communities, the changes in business models are mainly embodied in four aspects: management focus, management methods, personnel structure and income structure.

1. The focus of management has changed: the focus of traditional property management is on the maintenance and repair of houses and supporting facilities, related sites, and the maintenance of the community environment and order. The smart community model pays more attention to the needs of the owners, and the property management becomes Through the process of co-management with the owner, the service is truly at home.

2. Changes in management methods and personnel structure: traditional property management adopts civil air defense management methods, which are labor-intensive industries with a large number of staff and low skill requirements; smart communities use information systems to achieve technical defense in security, monitoring, etc. , And the requirements for managerial skills are higher.

3. Change in profit model: The most direct change from traditional property to smart community lies in its profit model. Smart community income will no longer only depend on property management fees. Property income will mainly come from value-added services for owners and entrance passage fees for smart communities. A way to make money.

How to realize the transformation of smart communities?

Traditional property companies do not pay much attention to the operation and management of the community. With the rise of the Internet economy, more and more community service systems have quickly become the driving force of the new economy. Therefore, the transformation of property companies into smart communities has become an inevitable trend. How to play with the smart community model? The key is to build a sustainable smart community solution for property companies. To achieve a true smart community model, some experts suggest that you can follow three steps: build a smart community, build an O2O community platform, and create a service ecosystem.

 
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1. Building a smart community system

To achieve online and offline links, it is not enough to rely on mobile apps and WeChat alone. Community O2O needs to be based on smart communities. The construction of a smart community includes two aspects: hardware and software: the hardware includes intelligent buildings, microelectronics and network technology, which refer to the application of various intelligent equipment and information systems; the software includes the digital platform within the home and the intelligence of the community. The establishment of an integrated platform and urban public information platform mainly refers to the use of information technology to integrate medical services, e-commerce, public library services, use of public facilities, fitness, distance education and other resources to satisfy owners’ needs in terms of food, clothing, housing, transportation, etc. need.

2. Build a community OTO platform

Use the mobile Internet to build a life service platform centered on the community, and extend the service to the households. The establishment of the community OTO platform can be cut from three aspects: e-commerce, service, and social networking.

E-commerce: Including online shopping supermarkets, targeted group purchases, etc., such as integrating traditional merchants within each five-kilometer business circle, digitizing traditional merchants, and embedding their products on the community OTO shopping platform; providing PC terminals and telephones , WeChat, APP and other shopping channels and online payment methods; self-built logistics distribution team, etc.

Services: Including community consulting services, housekeeping services, education services, express services, virtual services, and all-in-one cards to integrate surrounding businesses.

Social aspect: including community social interaction, community WeChat group communication, etc. Gather popularity through the creation of the OTO community platform.

3. Build a service ecosystem

Building a good service ecosystem is the core of community OTO, and it is also a bottleneck that plagues community OTO business. Community OTO in the true sense should be an ecosystem that fully embodies the connotation of people-oriented and sustainable development, has smart community hardware and software functions, integrates various OTO platform information, and uses communities and families as a service background. Use the Internet as a channel to provide property services, provide refined services and high-end customized services, so that owners can have a sense of belonging and identity with the community, and form a relationship of full participation, symbiosis, mutual prosperity, and mutual promotion of owners, properties, and businesses, so that the property is truly Integrate into life, improve comfort and happiness. Under the smart community solution, how can smart home companies or smart community solution providers aim at real estate and Internet + fields, so that real estate developers transform from selling houses and buildings to operating in communities and business circles, thereby greatly improving Competitiveness of real estate developers in community OTO and other aspects. In addition to being a huge challenge in the future, there is still a big delicious cake.

How to make all parties in the smart community industry chain profitable?

A smart community is inseparable from the aggregation and linkage of the forces of all parties, and win-win cooperation is the basic condition for maintaining a good community operation. From the four aspects of politics, people, business, and things:

1. Yu Zheng: The smart community platform should have a data center, comprehensive management and control, big data sharing, occupancy rate statistical analysis, public security early warning, floating population control, rental housing management, patrols, information release and other functions, which can satisfy government departments. Public security department, political and legal committee, comprehensive management office, street, civil affairs, propaganda.

2. Yu Min: The smart community platform allows owners to free the access card, realize multiple convenient access methods such as bracelet opening, mobile phone opening, and WeChat opening, as well as more convenient near-field services.

3. Yushang: The platform and wireless building intercom access control products are all based on a price strategy that is a little bit more than the cost price for channel agents everywhere. The profit is given to the channel vendors and partners, and the increase in volume is used to make profits.

4. Yuwu: The smart community platform realizes integrated management and control functions, allowing the property to realize all functions and services through a picture, and wireless building intercom access control products can help reduce the renovation cost of the property, and can also use the property’s WeChat to open the door. Increase customer stickiness.

Conclusion: According to the actual situation, the smart community service platform can be transformed and upgraded to better adapt to the development of the times and serve people.

 
 
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