How can a smart community service platform generate profit?-Welbell

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How can a smart community service platform generate profit?

2017-09-12

We often talk about smart communities, but what exactly is a smart community? Are you familiar with it? With the accelerating development of "smart city" construction, smart community service platforms are also constantly improving. What functions do they have, and how do they generate profit? Let's follow the editor to uncover its mysteries.

Large property management companies are all transforming into smart communities.

There are two reasons from the perspective of property company service scope and business model.

First, the transformation of service scope.

Traditional property management includes the management of building structures, public facilities, green spaces, sanitation, transportation, daily life order, and the environment. An excellent smart community big data management platform should, based on traditional property management, integrate various information systems and resources using the Internet of Things + Internet + platform, build a unified community information platform, improve community services, making property management more convenient, control more effective, data more accurate and timely, and efficiency higher.

Second, the transformation of the business model.

The transformation from traditional property management to smart communities in terms of business model mainly reflects in four aspects: management focus, management methods, personnel structure, and revenue structure.

1. Change in management focus: Traditional property management focuses on the maintenance and repair of houses and supporting facilities, and related sites, as well as the maintenance of the community environment and order. The smart community model pays more attention to the needs of owners, transforming property management into a process of joint management with owners, truly bringing services home.

2. Changes in management methods and personnel structure: Traditional property management uses manual management methods, belonging to a labor-intensive industry with a large number of staff but low skill requirements; smart communities utilize information systems, achieving technical prevention in security and monitoring, and requiring higher skills from management personnel.

3. Change in profit model: The most direct change from traditional property management to smart communities lies in its profit model. Smart community income no longer relies solely on property management fees; property income will mainly come from various profit channels such as value-added services for owners and smart community entrance fees.

How to achieve the transformation to a smart community?

Traditional property companies do not pay much attention to community operation and management. However, with the rise of the Internet economy, more and more community service systems are rapidly becoming new economic drivers. Therefore, the transformation of property companies into smart communities has become an inevitable trend. How to master the smart community model? Creating a sustainable smart community solution for property companies is the key. To achieve a truly meaningful smart community model, experts suggest a three-step approach: building a smart community, building an O2O community platform, and creating a service ecosystem.

1. Building a smart community system

Realizing the connection between online and offline, relying solely on mobile apps and WeChat is not enough; community O2O needs a smart community as a foundation to be realized. The construction of a smart community includes both hardware and software aspects: hardware includes smart buildings, microelectronics technology, and network technology, referring to the application of various intelligent devices and information systems; software includes the establishment of internal family digital platforms, community intelligent platforms, and urban public information platforms, mainly referring to the use of information technology to integrate various resources such as medical services, e-commerce, public library services, public facility use, fitness, and distance education, meeting the needs of owners in many aspects such as clothing, food, housing, and transportation.

2. Building a community O2O platform

Using the mobile Internet to build a life service platform centered on the community, bringing services deep into households. The construction of a community O2O platform can be approached from three aspects: e-commerce, services, and social interaction.

E-commerce: Includes online shopping supermarkets, targeted group buying, etc., such as integrating traditional businesses within each five-kilometer business district, digitizing traditional businesses, and embedding their products into the community O2O shopping platform; providing multiple shopping channels and online payment methods such as PC, telephone, WeChat, and APP; building its own logistics and delivery team, etc.

Services: Includes community consultation services, housekeeping services, education services, express delivery services, virtual services, and one-card integration of surrounding businesses.

Social interaction: Includes community social interaction, community WeChat group communication, etc. Gathering popularity through the creation of an O2O community platform.

3. Creating a service ecosystem

Creating a good service ecosystem is the core of community O2O and also the bottleneck that plagues community O2O business. A truly meaningful community O2O should fully embody the connotation of people-oriented and sustainable development, possess the hardware and software functions of a smart community, integrate various O2O platform information, and use the community and family as the service background of the ecosystem. Using the Internet as a channel to provide property services, providing refined services and high-end customized services, allowing owners to develop a sense of belonging and identification with the community, forming a relationship of comprehensive participation, symbiosis, mutual benefit, and mutual promotion among owners, property management, and businesses, allowing property management to truly integrate into life, improving comfort and happiness. Under the smart community solution, how can smart home companies or smart community solution providers target the real estate and Internet+ fields, allowing real estate developers to transform from selling houses and buildings to operating communities and managing business districts, thereby significantly enhancing the competitiveness of real estate developers in community O2O and other aspects? The future will not only be a huge challenge but also a delicious big cake.

How can each party in the smart community industry chain profit?

Smart communities cannot be separated from the convergence and linkage of various forces; win-win cooperation is the basic condition for maintaining good community operation. From the perspectives of government, people, businesses, and things:

1. For the government: The smart community platform should have a data center, comprehensive control, big data sharing, occupancy rate statistical analysis, security early warning, management of floating population, rental housing management, patrol inspection, and information release functions, which can meet the needs of government departments such as the public security department, political and legal committee, comprehensive governance office, streets, civil affairs, and propaganda.

2. For the people: The smart community platform allows owners to free up their access cards, realizing convenient entry and exit methods such as wristband opening, mobile phone opening, and WeChat opening, and also providing more convenient nearby services.

3. For businesses: The platform and wireless building intercom access control products provide channel agents across the country with a pricing strategy that is only slightly higher than the cost price, giving the profit to channel agents and partners, and relying on increased volume to generate profit.

4. For things: The smart community platform realizes comprehensive control functions, allowing property management to achieve full interconnection of functional services through a single map, and wireless building intercom access control products can help reduce property renovation costs and use property WeChat to open doors, increasing customer stickiness.

Conclusion: Based on the current situation, the transformation and upgrading of smart community service platforms can better adapt to the development of the times and serve the people.

2023-11-24